The internet levels the playing field, allowing even small local companies to access international audiences. But scaling globally online remains daunting without the right ecommerce platform. Trying to tack translations or multi-currency payments onto existing systems rarely goes smoothly. What local sellers need is built-for-purpose technology enabling seamless worldwide expansion.
This is where BigCommerce shines. The combination of enterprise-grade capabilities, flexibility and affordability empowers businesses of any size to successfully sell into new countries. Read on to understand how BigCommerce provides everything local brands need to unlock global ecommerce growth.
Frustrations with Typical Ecommerce Platforms
Local retailers wanting to test overseas sales often first attempt to push existing store platforms beyond core single-region capabilities. But fundamental limitations soon arise, including:
- Lack of multi-language and currency support
- Inability to accept local payment methods
- No native integrations with global shipping carriers
- Minimal built-in fraud protection
- Difficulty creating regionalized site versions
- Subpar international SEO configurations
Relying on multiple fragmented solutions to bridge gaps not only gets expensive but also makes vital data consistency, reporting and centralized management nearly impossible. The hassles discourage most merchants from pursuing global opportunities further.
BigCommerce Multi-National Advantages
In contrast, selling internationally comes built directly into BigCommerce without costly add-ons. The platform pens North American SMBs to leverage enterprise-class technologies regional giants depend on for global operations.
Multi-Currency Pricing
Natively create product catalogs in 100+ currencies. Prices auto-convert at checkout based on shopper location. No more manual calculations.
Language Localization
Easily build fully translated site versions in over two dozen languages while maintaining single backend product/order data.
Global Payment Methods
Accept over a hundred local payment types from cards, wallets and bank transfers without merchant accounts everywhere.
International Shipping
Print labels and track through preferred carriers. Zone-based rates auto-configure at checkout. Automations simplify customs paperwork.
Multi-Location Inventory Syncing
Centrally track and distribute inventory across regions. Local retail locations keep stock levels updated.
Enhanced Fraud Tools
Leverage device fingerprinting, proxy piercing, bot detection and real-time order screening essential for riskier cross border orders.
Why Global Expansion Matters More
Beyond boosting overall sales volume, local businesses stand to gain additional benefits by diversifying into overseas ecommerce:
Mitigate Regional Slowdowns
Economic fluctuations, natural disasters or pandemic waves often hit different markets at different times. Spreading to more countries evens out revenues.
Gain First-Mover Advantage
New regions with burgeoning middle classes hungry for imported specialty offerings mean less competition. The more global ground claimed early, the better.
Fulfill Expat/Diaspora Demand
Products from home resonate strongly with expatriate and immigrant communities abroad missing favorite brands. That built-in customer base gives a running start.
Enhance Brand Image
Successful global presence elevates status and trustworthiness regionally. “World-famous” sets businesses apart from strictly hometown competitors.
Capitalizing on such opportunities accelerates startup success overall. While globalization seems intimidating, BigCommerce demystifies the process for smaller players to profit.
Expert Implementation for Optimized Expansion
Migrating existing stores onto BigCommerce already gets complicated. Expanding internationally multiplies moving parts across design, translation, marketing, operations and compliance. Rather than going it alone, lean on an experienced implementation partner agency.
Choose Anchor Group as your specialized BigCommerce globalization experts for optimized overseas launch success.
Simplified Design Localization
We architect site templates supporting easy swapping out of region-specific imagery, colors, banners and branding while preventing disruptive layout shifts.
Streamlined Data Structure
Maintaining connections between product variations, inventory counts and order handling across borders depends on clean cataloguing and smart automation configuration. We establish this data foundation.
Multi-Currency Strategy
What currencies to initially support, optimal price rounding, whitewashing practices that increase cart conversion and other key pricing decisions differ by vertical. We provide data-backed guidance.
Geo-Targeting Consultation
From shopping holidays to delivery speeds, aligning promotions and inventory allocation with customer expectations within each region requires local insights. We help craft targeted cross-border marketing.
Global 3PL Integration
We vet carriers best positioned to smoothly handle customers and products types ordered from respective areas then streamline shipping workflows across the channels.
Ongoing Multi-Site Management
Post launch, our retainers continue optimizing processes, data flows, reporting needs and new capability implementation so expansion success compounds rather than getting stalled.
By leveraging BigCommerce plus Anchor Group’s specialized global commerce expertise, local businesses can confidently maximize this new stage of online growth.
Partner with us to make worldwide ecommerce sales a reality.
Why Choose Anchor Group for BigCommerce Implementation
As a top-tier Partner Agency, Anchor Group guides retailers through customized store setup, replatforming or international expansion projects. Our strategic build approach and ongoing managed support delivers high-performing, visibly-stunning BigCommerce stores primed to scale with business needs.
Hands-On Partnership
We pride ourselves on acting as trusted advisors beyond just implementation vendors. Our team personally handles design, development, migration and functionality to transform client vision into reality through open communication.
Proven Enterprise Expertise
With over 250+ successful BigCommerce deployments to date including large B2B sites handling $1B+ in annual sales, Anchor Group leverages deep platform fluency and best practices to meet every benchmark.
Focus on Continual Revenue Impact
We analyze crucial pre-and post-launch metrics to validate positive ROI then monitor for additional gains through ongoing optimizations as growth initiatives and features expand over time.
Emphasis on Peak Performance
Auditing for speed, security vulnerabilities and scalability establishes architecture, hosting and integrations able to withstand ultra-high traffic volumes during peak seasons and promotions.
Ongoing Support & Updates
Our tailored monthly management plans deliver site troubleshooting, new capability implementation, migrations and other key support needs so the site always stays revenue optimized.
The Anchor Group Difference
For BigCommerce retailers from startup DTC brands to major enterprises, our advantage goes beyond technical ability into forging true collaborative partnerships during pre-launch, go-live and beyond. Backed by data plus service, we help brands sell anywhere with creativity and confidence.
Let us guide your global growth goals. Contact our team today.
